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About 612 League

612 league is the first Indian clothing brand focusing on pre-teen children. The brand, launched through a pilot design studio facility in year 2009, has within a short period of 6 years, been able to penetrate the entire Indian market, being available at over 450 POS across 150 cities of India.

The brand offers a complete range of trendy, high quality, affordable and comfortable apparel for boys and girls, in knits and woven, for both summer and winter season. At the core of 612 League is the belief that a ‘tween’ i.e. a child who is not yet a teenager, is aware of many adult issues and aspires to a teenager lifestyle. It promotes and encourages an active lifestyle by offering products with suitable fabrics, and strictly adhering to quality where every button, zip and other accessory undergoes stringent tests to ensure that the products remain hassle free for a long time.

612 league is an ‘imagined in India, international in outlook’ brand that stands shoulder-to-shoulder in the retail market and matches global apparel brands in terms of quality and design. The brand has won the prestigious pinnacle award for best kids wear performance at Shoppers Stop for 2 years and best performing kids wear brand at Reliance Trends for 3 years in a row. The brand’s business has consistently grown over 50% p.a. and it is firmly on track to be the top-of-the-mind recall kids wear brand in India. We strive to be Omni-present with a balanced presence across various retail formats like LFS, e-com, MBOs and EBOs. The current EBO presence of over 50 stores is being ramped up to 100 within the next 1-2 years.

Our Retail Partners

The brand has a strong foothold in the digital space with 24X7 online shopping through its own website www.612league.com and growing presence in the social media.

Headquartered in the Millenium City of Gurgaon, the founders Manu Indrayan & his wife Mohita Indrayan are qualified professionals from IIM Bangalore and NIFT, Delhi respectively. The products are designed at the in-house design studio by a team of qualified designers using modern techniques and forecasting processes. 612 League celebrates a child’s inner star – the internal strength that encourages them to stand tall, reach high and dream big. It takes pride in being part of the transformation from kids to teenagers who will grow up to be the people who make a difference tomorrow. The brand’s infant category by the name of 612 League Baby offers stylish and high quality apparel for infants and toddlers in the 0-2 year age group.

The company raised PE capital last year and has built a robust team and infrastructure to scale up its operations. It has also launched innovative marketing campaigns in both offline and digital spaces with a unique campaign to promote its core belief ‘Ready for Tomorrow’.

Brand Journey 612 League

Picture

  • Pilot manufacturing facility in Ludhiana in Oct 2008 with 20 machines
  • Design studio setup in Ludhiana
  • Introduced at 4 stores of Shoppers Stop (North)

2008-09
Picture

  • Supply to Westside
  • Introduced the brand in India bulls Megastore and moved to Shoppers Stop (East)

2009-10
Picture

  • Beant pura unit set up
  • Introduced the brand in Pantaloon Retails, Salasar Retail, Spencers, Store One Retail & moved to Shoppers Stop (West)
  • Enhanced manufacturing capacity to 12,000 pcs per month

2010-11
Picture

  • Setup own manufacturing unit at Focal Point with 15,000 sq feet area
  • Manufacturing capacity enhanced to 40,000 garments per month
  • Introduced the brand in Chunmun Stores, Prateek Apparels Pvt Ltd.
  • Discontinued supplies with Westside
  • Entry into online market
  • Won Pinnacle Award 2012 from Shoppers Stop and moved to Shoppers Stop (South)

2011-12
Picture

  • Enhanced manufacturing capacity to 75,000 garments per month
  • Added 15,000 sq feet area to a unit at focal point
  • Introduced the brand on Jabong & Snapdeal
  • Exclusive Stores launched

2012-13
Picture

  • Further enhanced manufacturing capacity to 1,35,000 pcs per month
  • Added at least 20 vendors for dedicated outsourcing
  • Launched 7 Exclusive Franchisee outlets in Rajasthan.
  • Launched 612 League with Premier Multi-outlet Retailers at New Delhi , Jaipur Trivandrum & Hyderabad.
  • Won Pinnacle Award 2013 for the second successive year at Shoppers Stop.
  • Won Best Performing Partner Award for the second successive year from Reliance Trends. at IFF2014
  • Introduced the brand on Flipkart

2013-14
Picture

  • Won Best Performing Partner Award for the third successive year from Reliance Trends. at IFF2015
  • Introduced the brand on Myntra

2014-15
Picture

    &nbsap;
  • Tie up with Abacus, SRS & Spencers
  • Won Best Sellers Award (Ludhiana) from Flipkart Sellers Hub
  • Introduction of Party Wear Collection
  • Introduced the brand on Fashion&You & Hopscotch

2015-16

About 612 League

612 league is the first Indian clothing brand focusing on pre-teen children. The brand, launched through a pilot design studio facility in year 2009, has within a short period of 6 years, been able to penetrate the entire Indian market, being available at over 450 POS across 150 cities of India.

The brand offers a complete range of trendy, high quality, affordable and comfortable apparel for boys and girls, in knits and woven, for both summer and winter season. At the core of 612 League is the belief that a ‘tween’ i.e. a child who is not yet a teenager, is aware of many adult issues and aspires to a teenager lifestyle. It promotes and encourages an active lifestyle by offering products with suitable fabrics, and strictly adhering to quality where every button, zip and other accessory undergoes stringent tests to ensure that the products remain hassle free for a long time.

612 league is an ‘imagined in India, international in outlook’ brand that stands shoulder-to-shoulder in the retail market and matches global apparel brands in terms of quality and design. The brand has won the prestigious pinnacle award for best kids wear performance at Shoppers Stop for 2 years and best performing kids wear brand at Reliance Trends for 3 years in a row. The brand’s business has consistently grown over 50% p.a. and it is firmly on track to be the top-of-the-mind recall kids wear brand in India. We strive to be Omni-present with a balanced presence across various retail formats like LFS, e-com, MBOs and EBOs. The current EBO presence of over 50 stores is being ramped up to 100 within the next 1-2 years.

Our Retail Partners




The brand has a strong foothold in the digital space with 24X7 online shopping through its own website www.612league.com and growing presence in the social media.

Headquartered in the Millenium City of Gurgaon, the founders Manu Indrayan & his wife Mohita Indrayan are qualified professionals from IIM Bangalore and NIFT, Delhi respectively. The products are designed at the in-house design studio by a team of qualified designers using modern techniques and forecasting processes. 612 League celebrates a child’s inner star – the internal strength that encourages them to stand tall, reach high and dream big. It takes pride in being part of the transformation from kids to teenagers who will grow up to be the people who make a difference tomorrow. The brand’s infant category by the name of 612 League Baby offers stylish and high quality apparel for infants and toddlers in the 0-2 year age group.

The company raised PE capital last year and has built a robust team and infrastructure to scale up its operations. It has also launched innovative marketing campaigns in both offline and digital spaces with a unique campaign to promote its core belief ‘Ready for Tomorrow’.

Brand Journey 612 League

Picture

  • Pilot manufacturing facility in Ludhiana in Oct 2008 with 20 machines
  • Design studio setup in Ludhiana
  • Introduced at 4 stores of Shoppers Stop (North)

2008-09
Picture

  • Supply to Westside
  • Introduced the brand in India bulls Megastore and moved to Shoppers Stop (East)

2009-10
Picture

  • Beant pura unit set up
  • Introduced the brand in Pantaloon Retails, Salasar Retail, Spencers, Store One Retail & moved to Shoppers Stop (West)
  • Enhanced manufacturing capacity to 12,000 pcs per month

2010-11
Picture

  • Setup own manufacturing unit at Focal Point with 15,000 sq feet area
  • Manufacturing capacity enhanced to 40,000 garments per month
  • Introduced the brand in Chunmun Stores, Prateek Apparels Pvt Ltd.
  • Discontinued supplies with Westside
  • Entry into online market
  • Won Pinnacle Award 2012 from Shoppers Stop and moved to Shoppers Stop (South)

2011-12
Picture

  • Enhanced manufacturing capacity to 75,000 garments per month
  • Added 15,000 sq feet area to a unit at focal point
  • Introduced the brand on Jabong & Snapdeal
  • Exclusive Stores launched

2012-13
Picture

  • Further enhanced manufacturing capacity to 1,35,000 pcs per month
  • Added at least 20 vendors for dedicated outsourcing
  • Launched 7 Exclusive Franchisee outlets in Rajasthan.
  • Launched 612 League with Premier Multi-outlet Retailers at New Delhi , Jaipur Trivandrum & Hyderabad.
  • Won Pinnacle Award 2013 for the second successive year at Shoppers Stop.
  • Won Best Performing Partner Award for the second successive year from Reliance Trends. at IFF2014
  • Introduced the brand on Flipkart

2013-14
Picture

  • Won Best Performing Partner Award for the third successive year from Reliance Trends. at IFF2015
  • Introduced the brand on Myntra

2014-15
Picture

    &nbsap;
  • Tie up with Abacus, SRS & Spencers
  • Won Best Sellers Award (Ludhiana) from Flipkart Sellers Hub
  • Introduction of Party Wear Collection
  • Introduced the brand on Fashion&You & Hopscotch

2015-16