About 612 League
612 league is the first Indian clothing brand focusing on pre-teen children. It has recently launched Spring Soul - Ethnic wear for the same segment and 612 Fearless - Fashion apparel for Teenage girls. The brand, launched through a pilot design studio facility in theyear 2009, has within a short period of 8 years, been able to penetrate the entire Indian market, being available at close to 500 stores across 150 cities in India.
The brand offers a complete range of trendy, high quality, affordable and comfortable apparel for boys and girls, in knits and woven, for both summer and winter season. At the core of 612 League is the belief that a ‘tween’ i.e. a child who is not yet a teenager, is aware of many adult issues and aspires to a teenager lifestyle. It promotes and encourages an active lifestyle by offering products with suitable fabrics, and strictly adhering to quality where every button, zip and other accessory undergoes stringent tests to ensure that the products remain hassle free for a long time.
612 league is an ‘imagined in India, international in outlook’ brand that stands shoulder-to-shoulder in the retail market and matches global apparel brands in terms of quality and design. The brand has won the prestigious pinnacle award for best kids wear performance at Shoppers Stop for 2 years and best performing kids wear brand at Reliance Trends for 3 years in a row. The brand’s business has consistently grown over 50% p.a. and it is firmly on track to be the top-of-the-mind recall kids wear brand in India. We strive to be Omni-present with a balanced presence across various retail formats like LFS, e-com, MBOs and EBOs. The current EBO presence of over 55 stores is being ramped up to 100 within the next 1-2 years.
Our Retail Partners
The brand has a strong foothold in the digital space with 24X7 online shopping through its own website www.612league.com and growing presence in the social media.
Headquartered in the Millenium City of Gurgaon, the founders Manu Indrayan & his wife Mohita Indrayan are qualified professionals from IIM Bangalore and NIFT, Delhi respectively. The products are designed at the in-house design studio by a team of qualified designers using modern techniques and forecasting processes. 612 League celebrates a child’s inner star – the internal strength that encourages them to stand tall, reach high and dream big. It takes pride in being part of the transformation from kids to teenagers who will grow up to be the people who make a difference tomorrow. The brand’s infant category by the name of 612 League Baby offers stylish and high-quality apparel for infants and toddlers in the 0-2 year age group.
The company raised PE capital last year and has built a robust team and infrastructure to scale up its operations. It has also launched innovative marketing campaigns in both offline and digital spaces with a unique campaign to promote its core belief ‘Ready for Tomorrow’.